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The Mission Of The Greater Philadelphia Cultural Alliance Is Making Greater Philadelphia One Of The Foremost Creative Regions In The World. The Cultural Alliance Strives To Achieve That Mission Through Its Work In Three Main Areas: The Cultural Alliance’s Policy Team Works To Increase Awareness Of And Support For The Cultural Sector, And Leverages That Support To Increase Arts And Culture's Role In The Broader Community And Regional Public Policy. The Cultural Alliance Marketing Programs Are Part Of Engage 2020, A Plan To Dramatically Increase Cultural Participation In Our Region Through A Combination Of Groundbreaking Research, Innovative Consulting, New Technology And Strategic Grantmaking. Cultural Alliance Membership Gives Organizations A Voice In Determining The Future Of The Arts And Culture Industry In The Greater Philadelphia Region, While Also Providing Them With Direct Services That Increase Income, Increase Capacity, Or Decrease Costs.